In today's digital age, online shopping experiences need to be immersive and visually appealing to stand out from the competition. Ergoflex Australia, a high-end mattress, bedding, and furniture company located in the Hunter Region of New South Wales, recognized this necessity. They embarked on a groundbreaking project to create a website that would revolutionize the way customers view products online, allowing them to build confidence in selecting the perfect colours. Ergoflex wanted more than just standard product images—they envisioned showcasing each bed, complete and in every available colour, to provide customers with a truly immersive experience.
To bring this vision to life, Ergoflex Australia turned to James Lunan, the talented photographer behind Three Ps Photography. James Lunan, based in the Hunter Valley near Sydney, is renowned for his professionalism, passion, and drive for perfection. His expertise spans various photography services, including portrait, event, family, product, brand, commercial, and commercial property photography. With a reputation for exceeding client expectations with high-quality imagery, James was the perfect fit for this ambitious project.
The project brief from Ergoflex Australia was simple yet challenging. Capture images of each bed and base in the client's preferred lighting style and orientation. Additionally, swatch images needed to be colour-corrected to match the physical samples accurately. Beyond beds, other furniture pieces in the Ergoflex range also required photography for the website. The final deliverable was an impressive 1,360 images, showcasing every product in every available colour.
Photographing large products like beds presents unique challenges, particularly with lighting. James needed to position the lights correctly to create enough fill and ensure the shadows were pleasing. This task was made even more difficult by the size of the products. The goal was to maintain consistency across all images, making each product look its best in every colour.
To achieve this, James used a combination of Elinchrom 500WS studio lights and location lights for fill. The lighting setup included a mix of modifiers, from a huge diffused parabolic to 900mm octo softboxes. This setup ensured even, flattering lighting across all products, crucial for maintaining consistency and colour accuracy.
One of the most rewarding aspects of this project was the collaboration with Ergoflex Australia. Their involvement and engagement throughout the process made it easier to deliver exactly what they envisioned. Ergoflex was thrilled with the consultation process, the attention to detail, and the colour accuracy across all 1,360 images. Their feedback was overwhelmingly positive, praising James for his eye for detail and the correctness of colour in every photograph. James reflects on the project, saying, "Working with Ergoflex Australia was a pleasure. Their clear vision and active participation ensured the project’s success. It’s always fulfilling to see a client’s satisfaction with the final results, especially on such a large scale."
This project stands out as a memorable experience for James. The scale of the project, combined with the need for precision and consistency, made it a challenging yet rewarding endeavour. The collaboration with Ergoflex Australia was a key factor in the project's success, demonstrating the importance of client involvement in achieving outstanding results.
James Lunan and Three Ps Photography's dedication to delivering high-quality, visually appealing images is evident in the final product. The new Ergoflex Australia website showcases beds and furniture in every available colour, providing customers with a comprehensive and immersive shopping experience.
Commercial photography plays a crucial role in today's business landscape. High-quality images can significantly impact a customer's perception of a brand and their decision to purchase a product. In the case of Ergoflex Australia, the detailed and colour-accurate images created by James Lunan help customers confidently choose the perfect bed and furniture for their needs.
By investing in professional product and brand photography, businesses can elevate their online presence and stand out in a crowded market. The Ergoflex Australia project is a testament to the power of well-executed commercial photography in transforming an online shopping experience.
If you're looking to elevate your brand and create an immersive online shopping experience for your customers, look no further than Three Ps Photography. With a passion for perfection and a proven track record of delivering high-quality imagery, James Lunan is ready to bring your vision to life. Contact us today to discuss your commercial photography needs and take the first step towards transforming your brand's online presence.